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Go for Gold: MOO-ville Scooping Up SOMI Inspired Ice Cream

​​​​​​Michigan-based MOO-ville Ice Cream has unveiled a new flavor aimed at backing Special Olympics Michigan. Named "Go for Gold," the flavor was created and inspired by SOMI athletes from Area 11 (Kent & Barry counties), featuring chocolate ice cream with ribbons of golden caramel and Butterfinger.

Located in Nashville, Michigan, MOO-ville Ice Cream is renowned for its handcrafted flavors and community involvement. The decision to create "Go for Gold" arose from a desire to celebrate the spirit of perseverance and achievement embodied by Special Olympics Michigan athletes.

Go for Gold, Athlete Inspired Ice Cream"We are thrilled to introduce 'Go for Gold' ice cream and contribute to such a meaningful cause," said Troy Westendorp, co-owner of Moo-ville Ice Cream. "It's our way of showing support and raising awareness for the athletes of Special Olympics Michigan that work and train in West Michigan."

“Go for Gold” is available statewide at all MOO-ville scoop shops and a number of additional partner locations. The proceeds from each tub sold will be donated to SOMI, allowing athletes to compete and share a message of inclusion at no cost to them.

Grab a taste of the hottest flavor of the season for yourself on June 22 at MOO-ville’s Barry County Location (5875 S, M-66, Nashville, MI 49073). The event will take place from 2:00 p.m. – 4:00 p.m. and feature meet and greets with SOMI athletes, Unified bocce play, and an opportunity to see how the ice cream is made on-site at the creamery.

“Go for Gold” is a limited release – available through September 2024. A list of all MOO-ville locations can be found on Moo-ville's website.